Today, at the Super Konzum store in Zagreb's Dankovečka Street, Josip Grgić, Konzum's Marketing Director, and Arlen Brozić, Corporate Affairs Director at Istraturist, which operates as part of the Luksic Group Croatia, signed a general sponsorship agreement. Croatia's leading retail chain, which operates as part of the Agrokor concern, has thus become the new title sponsor of the country's oldest ATP tournament. This year the Umag-based tournament, now titled Konzum Croatia Open Umag, will take place for the 26th time, from July 17 until July 26.

"ATP Umag is one of the most important sporting and social events in Croatia. Over the years it has grown into one of the most popular ATP series tournaments. This tournament is also greatly significant for the promotion of Croatia and Croatia's sports around the world and thus deserves our attention and support. Konzum continuously supports the Croatian sports, that is, clubs, national teams and sporting events, having recognized the value and significance of sports in the society. Thus, for a number of years now, we have been supporting the ATP tournament in Umag, and this year it is our great honor and pleasure to accept the general sponsorship of this great sporting event. I am confident that with the new owner the tournament will be even better and more attractive, delight tennis fans and Umag's domestic and foreign visitors, and send beautiful images from Croatia into the world," Josip Grgić, Konzum's Marketing Director, said.

Arlen Brozić, Corporate Affairs Director at Istraturist, stated the following: "The tradition and the importance of the Umag-based tournament for the promotion of the Croatian tourism around the world inspire us to continue developing it. Selecting Konzum as the title sponsor marks the continuation of Istraturist's excellent cooperation with the Agrokor concern, whose support will contribute to the strengthening of Umag's tournament. Already this year the tournament will offer more events and be more attractive to the spectators. I would like to take this opportunity to highlight an exhibition match starring the King of Umag, Carlos Moya, who will once again play in in the tournament."

Alongside Konzum, the tournament has, through sponsorship, been supported by Agrokor's other companies, namely Jamnica, PIK Vrbovec, Ledo, Zvijezda and Agrolaguna.